43,000 Feet
Making content fly.
WEBSITE DESIGN / REBRAND TEASER VIDEO
•BRAND AUDIT •MESSAGING •WEBSITE DESIGN •VIDEO PRODUCTION
43,000 Feet is a Boston-based branding and content agency that helps clients develop the big-picture, brand-building stories that make customers take notice. But after a few years of steady growth they came to realize they hadn’t fully carved out their own lapel-grabbing messages. Working alongside the company's Principal and Creative Director, I helped them to uncover the whimsical, smile-inducing attributes that keep clients coming back.
The result: a fresh set of brand language, a modern website, and a brand relaunch video that pushes 43,000 Feet to new heights.
REBRAND TEASER VIDEO
"Every brand has a story. Every story can be told in endless ways. We express ideas, we craft stories, we build brands in real speak. Often finding the unexpected angle. We take ideas, stories, and brands to new heights. We make content fly."
WEBSITE REDESIGN
The original 43,000 Feet website hadn’t been updated since the company began. The content was great, but the design itself felt tired and a bit behind the times. We kept what was working — including 43K’s whimsical color palette — and threw away the rest. The new website uses big, bold headlines and lots of white space to allow content excerpts and project imagery to take center stage. And the logo? Nothing changed there; its great!